I’ve led creative direction for multiple product launches, building visual systems that reflect each formula’s unique story. Every campaign begins with a core theme—Umbra was brought to life with sunny, optimistic tones to highlight its SPF protection; Bora focused on rich texture and comfort, using soft color palettes and bold, chunky type; Amino Rain was inspired by falling droplets, with fragmented typography and custom rain patterns. These visuals extend across global VM signage, retailer animations, education collateral, and digital placements.